Website Redesign Checklist: What to Fix Before You Launch

Redesigns fail quietly when teams focus only on visuals. Use this checklist to protect SEO, tracking, and revenue while upgrading design and UX.

Inventory and Redirects

Map old URLs to new URLs. Implement 301 redirects for anything that moves or merges. Preserve high-performing pages and inbound links.

Metadata and Structured Data

Confirm titles, descriptions, canonical tags, Open Graph images, and schema on templates, not only the homepage.

Analytics and Conversion Tracking

Verify events, goals, call tracking, and ad pixels after launch. Compare key metrics pre/post with a controlled timeline.

Forms and Integrations

Test email delivery, CRM routing, spam protection, and error states. Confirm notifications reach the right inbox.

Accessibility Spot Checks

Keyboard navigation, focus states, color contrast, form labels, and alt text for meaningful images catch most blocking issues.

Performance Budget

Set limits for hero assets, script weight, and third-party tools. Re-measure Core Web Vitals on production URLs.

Launch Communication

Prepare internal stakeholders and customer-facing notes if URLs change. Monitor Search Console for crawl errors after launch.

Need a Hands-Off Redesign?

PixelMelon manages redesigns end-to-end, including migration planning and post-launch validation. Start a conversation about your Raleigh or Triangle project.